What I do
How do I do what I do?
I was talking with a long time friend recently about what I am attempting to do with my company and what makes Orange Jacket different. It comes down to these few items:- Complete Honesty and Integrity
- Combining both Value and Price for my Target Niche Market
- Coordinating Existing Services so I don't have to Reinvent the Wheel
Integrity
I attempt to be transparent and honest with my clients. I don't like feeling like someone is selling me snake-oil, so I try not to sell it myself. Some would say that I am going to lose clients this way, but that's ok with me as long as the clients I do have don't perceive that I promised them something I could not do. The truth is that I have actually gained clients this way.
About a year a go, I was contacted by a local business for a website. After a lengthy conversation, they gave me a deadline that they wanted the project completed by. I said I could not do it in that time frame and the project, at that time, was a little beyond the scope of my company. They said thanks and talked to two more companies.
Recently, they called me back and asked me to do the project. Why? They were priced by one company for $5,000.00 and by another for less than I charge. I was surprised that I was in the middle, which has never happened before. They said, "We felt you were honest with us. The other guy was promising stuff left and right, but had nothing to show he had actually ever designed anything before." On top of all that, they said to take as much time as I needed to get the website done.
Orange Jacket was awarded the contract because I was honest.
Web Services Coordinator
When it comes to doing what I do, I have found that I can give the client both value and a good price by not reinventing the wheel. What I love about the web and business in general is that there are people who are experts in doing one thing and they do that one thing better than anyone else. For example, I could script a calendar program from scratch every time a new client says they want one on their website. Then I could charge them thousands of dollars for the design time it took to code the calendar from scratch. On the other hand, there is a company that does calendars better that anyone else I have seen and they only design calendars. They are the calendar experts. Orange Jacket is a reseller for that company. By using their calendar, I can:
- Drastically reduce my design time - saving my client money.
- Provide my client with the best calendar program available because these guys are the calendar experts.
- In many cases, these companies that I work with provide 24/7 tech support, which is something I cannot do.
Am I a web designer? Yes, I am, because I have to design much of what I do from scratch. But, wherever possible, I will coordinate existing web services to save myself time and my client money while providing the best services from experts in a particular corner of the web.
Shannon Fields,
High value at a low price with a short design timeEQUALSQuality Web Design at a Reasonable Price
Orange Jacket Web Design LLC
Comments